Guest Blogger: Carlos Miceli is the Argentinian blogger behind OwlSparks. He’s a freelance writer and entrepreneur, but most of all, a questioner of things.

Photo cred: Crystian Cruz

The long vs. short posts discussion has been present for quite some time in social media. As a writer who became “popular” because of his short posts, now that I transitioned to longer ones, I wanted to share my thoughts on this debate:

• Marketing-wise, long posts are for the writer, short posts are for the reader.
• It’s more interesting and fun to write a long post. It’s more interesting and fun to read a short post.
• Long posts leave a deeper sense of fulfillment after written. Short  posts leave a more powerful effect after read.
• You learn more writing long posts. You impress more writing short posts.
• Long posts sell less than short posts because of people’s attention span decreasing everyday.
• Also, we are now all expert scanners, judging content quicker than ever. This doesn’t mean we can’t see good content, but that when the content is bad, we know it faster. Better to write a bad short post than a bad long one because of the time it takes.

In the end, the reason why I used to write short posts, is because people want them. It was a marketing strategy. Short sells more, even if the quality is mediocre. Now I decided to write longer posts, and I’m enjoying my writing a lot more. The downside is, the growth of my blog has decreased.

Sadly, it’s the marketing decision you have to make. Satisfy your readers, or satisfy yourself.