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Posted by: David Spinks - 1 December 2009 / 16:31
At the last blogchat, Michael Schechter brought up the topic: “going from casual blogging to more consistent blogging”. There were a number of responses which touched on many concepts from the blending of “personal and professional” to blogging goals and best practices. I thought I’d share my thoughts a bit more on the topic…
Photo cred: Guillermo R. de Loizaga
As I see it, there are three general types of bloggers. Keep in mind, these are generalizations, and will of course have many exceptions.
The Casual Blogger
- Can post whenever the urge to write hits them, at random times.
- Can write about whatever they want.
- Doesn’t necessarily worry about stats (hits, comments, etc)
- Doesn’t take into account search engine optimization.
- No clear goals.
The Serious Blogger
- Clear set of goals.
- Posts with relative consistency. May use a schedule and post on the same days every week.
- Consistent topics. Can have multiple topics but they all fall in line with the focus of the blog.
- Consistent post formats “types” (interview, video, debate, informational etc…)
- Pays attention to statistics to optimize the content that is most successful.
- Uses keywords with search engines in mind.
The Professional (Revenue Driven) Blogger
- Clear set of goals that leads to revenue.
- Typically uses ads and/or affiliate programs.
- Very consistent in post format and rate of content production.
- Lives by statistics, and aims to optimize the #1 statistic: revenue.
- Search Engine Optimized in many aspects.
So basically, the major differences that define the three different types of bloggers are goals, strategy and focus.
So what do you think? What are the best ways to make the transition from casual blogging to serious blogging? From serious blogging to professional blogging?
(best responses may be included in future posts covering these topics)