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Posted by: David Spinks - 12 February 2010 / 11:09

Photo cred: Maria Antonia Paez Duque

Photo cred: Maria Antonia Paez Duque

If you’re like me, one of the most important goals for your blog is to drive conversation. It’s to make readers think about things a little differently.  How far will you go to reach that goal?

Would you lie?

Calm down…I’m not talking about false information.  Unless content is clearly focused on providing entertainment, it should never pass on lies as facts.

What I’m talking about is personal opinion.  Are you willing to commit to a devils advocate position?  Can you force your readers to look at something in a new light?

The fact is, if you start a post with “I don’t actually feel this way, and I’m just taking a devil’s advocate stance”, readers will not take the point as seriously.  It’s when you take a strong stance on something and stand by it, that readers really think about it and determine their own stance.

So are you willing to say something that you may not believe in, and stick by it without a devil’s advocate disclaimer, for the sake of your readers? For the sake of conversation?