Guest posting is an amazing resource for bloggers. You can tap into an entirely new audience, build up relationships with other bloggers and force yourself to approach new and unfamiliar topics (great post on guest blogging).
The question is though, when posting on someone else’s blog, do you maintain the style you use with your audience? Or do you change your style to appeal to the new audience that you are speaking to?
What if you’re asked to guest post somewhere for your expertise, but your style doesn’t fit the blog and it’s audience? Do you change it them?
When I guest author a post at Mashable, there is no way I can write the post the same way I write on my blog. It’s just not suitable for that site and that audience. It takes a great deal of work for me to alter how I organize and approach a subject for a new audience, but in the end it’s a more effective post, given the audience.
For those of you who are set on mainaining your style, what if you’re asked to alter your style by the blogger you’re guest posting for? How do you approach that situation?



