Photo cred: Andrew*

There have been a lot of discussions about whether or not blogging is dead.  Some great posts to check out on this topic include but are far from limited to Brian Clark, Steve Rubel, and Chris Brogan…

I don’t think blogging is dead, I think that there is less focus on the actual blog content and more focus on the blogger.  Hearing the blogger’s voice is no longer enough.  We now want to read, see, and understand the blogger.  Many are turning to the new upcoming trend in “lifestreaming” where in concept, you are sharing your life, “streaming” your experiences and thoughts online.

Blogging is still an integral aspect of content sharing on the internet…it’s just being tied in with other content forms.

There are a number of ways for one to express themselves online.  Some will choose to stick to blogging, some to video, some to microblogging, some to photo, etc… Blogging seemed to be the most popular in the past.  Now it’s just sharing the spotlight.

The value of a blogger or author transcends that of their blog or book.  This is one of the main reasons for the creation of Scribnia.  Taking a look at the author, rather than the content.  Of course the perception of a blogger is often focused on the content that they produce, but in my experience here I’ve found something very interesting…

When users rate authors on Scribnia, they often rate them on a lot more than their content.  Reviews often mention how well the blogger engages with their community, their value on twitter and other tools, their personal experiences with the author…their content, actions, personality, and more are all taken into account.

It seems…we care more about who’s behind the blog than the blog itself (A big inspiration for the “behind the blog” series we recently started).

The blog is the content.  We used to focus on the content.  Now we are more concerned with the content-creator…and you can’t have a content-creator without content.

There will be a place for blogging for years to come.